Objectified

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Product Description ------------------- Objectified is a feature- length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. In his second film, director Gary Hustwit (Helvetica) documents the creative process of some of the world s most influential product designers, and looks at the creativity at work behind everything from toothbrushes to tech gadgets. Objectified is about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It is also about personal expression, identity, consumerism, and sustainability. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves? Featuring- Paola Antonelli, Chris Bangle, Andrew Blauvelt, Erwan & Ronan Bouroullec, Tim Brown, Anthony Dunne, Dan Formosa, Naoto Fukasawa, IDEO, Jonathan Ive, Hella Jongerius, David Kelley, Bill Moggridge, Marc Newson, Fiona Raby, Dieter Rams, Karim id, Alice Rawsthorn, Smart Design, Davin Stowell, Jane Fulton Suri, Rob Walker Special Features ---------------- * Extra Footage: 60 minutes of additional interviews in English, German, French, Dutch, and Japanese, with English Subtitles Review ------ Witty, engaging and exquisitely crafted. --Variety You'll never look at your next toothbrush (or your next any product) in quite the same way after watching this astute, elegant inquiry into the purpose and process of industrial design. --Entertainment Weekly As sleek and handsome as any of the new and improved household items it exhibits. --The New York Times P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); About the Director ------------------ Gary Hustwit is an independent filmmaker based in New York and London. He has produced and directed a number of documentaries including the 2007 film Helvetica. A former independent publisher and Vice President of Salon.com, he is the founder, along with Sean Anderson, of Plexifilm, an independent DVD label and film production company. Hustwit is best known for his Design Trilogy which is composed of the documentaries Helvetica, Objectified and Urbanized. The trilogy deals with aspects of graphic design, typography, industrial design, architecture and urban planning. He said in an interview in Dwell magazine: I like the idea of taking a closer look at the things we take for granted and changing the way people think about them, whether it s type or objects or whatever. He was nominated for the 2008 Independent Spirit Truer Than Fiction Award for Helvetica. In 2008, the documentary was nominated for Truer Than Fiction Award during the Independent Spirit Awards See more ( javascript:void(0) )