MAYBELLINEInstant Age Rewind Eraser Treatment Makeup with SPF 18, Anti Aging Concealer Infused with Goji Berry and Collagen, Creamy Ivory, 1 Count

One of my favorite go to makeup products! I'm 52 and this concealer works magic! No cracking and creasing, great coverage! I've tried other brands like L'Oreal and Elf not keep coming back to this one. You could apply it all over as a foundation if you need to. Great product!

I've been using this for a few years and it works great! Gives nice light coverage and evens at my skin tone with some SPF. A lot easier to find online than locally sometimes they run out. Highly recommend! Easy to use just apply and smooth out,

Its good blend to the color of my face. It was easy to use.

Acts like moisturizer, primer and foundation all in one quick and easy application. A lifesaver on days when I'm running late. After smoothing on with the built-in sponge applicator you can use your fingers or a brush or sponge to blend. Because it has a dewy finish I like to set it with a very light dusting of translucent powder and a fluffy brush. I have used this for years, this is my third or forth bottle. I do have other foundations and a cc cream that I also use, depending on the occasion, but this is a wonderful everyday foundation. It does not settle into lines or make me look old like some foundations can do. I'm 66 so that is important to me, I want any foundation to make me look better, not worse. Pairs well with the matching Maybelline Magic Eraser cover cream.

this DOES EVERYTHING IT SAYS IT DOES! Have been using this product SINCE I WAS IN MY MID 40'S, AFTER 70 I began using the Maybelline concealer; as those "spots" are just NOT Welcome! Covers great using the tiniest amount. Being I've blown my age out there.. retired, I can no longer afford the other nice products that I do recommend to be it even better. First, stay with the same MAYBELINE PRODUCTS (do not mix another product- I learned the hard way). It'a really a light feeling to such a lovely coverage. The tip design allows access where you'd formerly had to use YOUR FINGERS to get it all on! The tip is almost a guide to HOW MUCH to use! If you are finishing off, the tip allows a PERFECT sponge to smooth. Only make up to exactly match me !20- fair but want color. DON'T VARY HERE, USE THE MAYBELINE BLUSH ( MY preference is the powder - due to my age ). Have tried the BIG names & always come back. It's a solid 8 hr make up without needing touch... TO TOUCH UP JUST ADD A LIGHT LAYER OVER AND WHOILA! Am old school but still use the great lash mascara in the PINK TUBE. The better I lQQK, the better I feel.

I cannot use a lot of makeup on my dry, mature skin...but this is amazing! It don't take a lot and it covers all my red areas. It blends well and did not cake up anywhere!

I am a huge fan of the Maybelline Age Rewind line and have so many different products that I am happy with so I assumed I would be very happy with this foundation as well. It looks just like the concealer in that it comes in a tube with a sponge tipped applicator and you twist the top to get the product to come up and onto the sponge. Naturally the tube for the foundation is larger and, thankfully, you can see how much foundation you have through the clear plastic of the tube. The sponge is quite soft and big although I don't use it for blending the foundation.I bought Creamy Beige 290 for my medium skin and it is almost a perfect match. I could probably have gone down one shade for an exact match but the color blends and doesn't look unnatural. The first time you use this foundation, you may have to twist the top several times to get the product on the sponge. I felt like I was twisting forever. Eventually I saw some of the foundation emerge. I applied it with the sponge and tried to blend it with the sponge but it was just looking streaky. It blended much better with my own foundation brush or even just my fingers.The foundation is very lightweight. It is light to light/medium coverage for me which I don't really mind. I don't need heavy foundations. However this one doesn't seem to even out my skintone well and it doesn't give my skin radiance like many of my other foundations. It sort of dulls my skin a bit. I feel like I need something just a tiny bit more substantial. My Revlon CC cream has more coverage and dewiness. Once applied, it looks matte and barely there and my other cosmetics work well with it whether they are from Maybelline or other brands. I did find that I looked washed out after several hours as though the foundation faded.With so many different foundations on the shelves today, I like to find ones that give my skin some glow, cover and look natural, and stay on without transferring. This foundation is nice and I will use it but I have many others that do a better job on my dry skin. This is one I use for casual everyday outings or for around the house with friends. I use a different foundation when I want my skin to look flawless (or as close to it as my skin can come) and dewy. Everyone has certain things they need from a foundation and I feel this one is fine but just not as good as so many others even ones by Maybelline like Maybelline New York Instant Age Rewind Radiant Firming Makeup. That one has everything I personally like in a foundation.This foundation has great reviews and may be perfect for you. I just feel there are better foundations for my skin type and my needs out there although I sill use this one for light, simple coverage.

Very good product; covers well without being heavy. I've used this brand for years. Be careful about the color - I had to buy a couple before I found the correct shade. These used to have names (pale ivory; soft ivory) but now they have numbers.